Branding is a much talked about word in the business world, and indeed something every business owner should think about. Basically it is asking the question, how can I strategically set my business apart in the market place? Or why should someone spend their hard earned money on my product or service versus my competitor? The answer is that unique thing that will register in the buyers mind as a brand.
For example in Ethan Julian we intend to brand ourselves as the company with smart handbags with some unique function that work with the professional woman. We are innovative with your functions, offering great prices and excellent work. That's our brand. Smart products that strive with the career woman.
We got to understand our market through listening to those spending their money on our product, listening to their comments as they approached our product in the trade shows and learning from them. So sometimes it might take a little while to find your brand.
With that said Ethan Julian is in the process of creating a great branding campaign starting from the awesome video and photo shoot we just completed to finally revamping our website to reflect this...coming soon!
Below are sneak images of what we did.
We hope this blog will keep us in contact with our valuable customers and from it you all will share our journey.